The point here is that, oh my gosh, Google has so much data. Meg Leta Jones: Google knows a lot about you. The following is an edited transcript of our conversation. She said Google itself still has plenty of ways to get data about you. Meg Leta Jones is a professor of communication, culture and technology at Georgetown. Google is moving to a “privacy first” ad-targeting strategy in which your online profile will be grouped anonymously with others like you, and you’ll get ads appropriate to your cohort.
The company also said in a blog post Wednesday that it won’t replace cookies with some other personal tracking technology. No more tracking you all over the web to see what you’re into and targeting you with ads everywhere you are. “This will allow sufficient time for public discussion on the right solutions, continued engagement with regulators, and for publishers and the advertising industry to migrate their services.Google is getting rid of third-party cookies in its Chrome browser next year and will stop selling ads based on your browsing history. “It’s become clear that more time is needed across the ecosystem to get this right,” wrote Vinay Goel, director of privacy engineering for Chrome. The fear was that Google’s dominance, already evident through its stranglehold on advertising, search and web browsing, would be further entrenched by removing a tool used by many rival online marketers to target ads. Google’s approach to removing cookies from Chrome, the world’s most popular web browser, upset many in the digital advertising industry and captured the attention of regulators. Previously, Google had said it planned to begin stripping cookies from Chrome in January 2022. In a blog post on Thursday, Google said it intended to start gradually blocking trackers, or cookies, from its Chrome web browser in mid-2023 and eliminate them altogether later that year. Google pushed back plans to phase out a widely used technology to track the web activity of users, in an effort to address growing concerns from regulators and digital advertising industry rivals.
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