But at the time Pollen was released, few editorial playlists embraced the idea - and Stein saw a hunger for it. Pollen’s engagement metrics are even more impressive: Users spend an average of 30 minutes listening to the playlist, and in terms of save rate - meaning the percentage of listeners who save its songs to their personal Spotify libraries - Pollen sits in the top five amongst thousands of editorial playlists on Spotify. Pollen now has 1.3 million followers and Spotify says the playlist raked in 7.6 million streams in June 2020, a 10% jump from the same time last year. Nearly two years later, the experiment has paid off. The real revolution was in its tracklist, where Childish Gambino mingled with Joji, Blood Orange, BROCKHAMPTON and Disclosure. 7, 2018, with zero followers, a bare-bones description (“Introducing: Pollen”), and a cover image of fuzzy, flower-like cut-outs. Pollen made its quiet debut on Spotify on Sept. How Spotify Is Focused on Playlisting More Emerging Acts During the Pandemic
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